Franchly was built for business owners who want straight answers, practical strategy, and a coach who has actually done it.
Franchly is a blend of "franchise" and "frank" — because that's exactly what you'll get here. No jargon, no sugarcoating, just direct, honest coaching for franchise and startup owners.
At Franchly, we believe every ambitious business owner — whether launching a franchise or building something independently — deserves a coach who speaks plain English and delivers real results.
We've spent over two decades inside the franchising world — not just advising from the sidelines, but living it. That experience means we understand the unique challenges you face, and exactly how to overcome them.
Whether you're on day one or year three, it's never too late to grow smarter.
All of our coaches are Qualified Franchise Coaches (QFC), accredited by the British Franchise Association (BFA) and Universal Coaching Alliance (UCA). This recognised qualification demonstrates our commitment to professional coaching standards, helping franchisors, franchisees, and independent businesses improve performance, strengthen relationships, and achieve long-term business growth.
Franchly is led by Mirza Dulull — a marathon and ultra-distance runner who brings the same discipline, pacing and refusal to quit to every business he coaches.
Mirza has finished the London Marathon and completed the Race to the Stones 100km ultramarathon along the Ridgeway — the kind of events where there's nowhere to hide from a lack of preparation, and no shortcut to the finish line.
That's exactly the mindset he brings into Franchly. Endurance running and business coaching aren't as different as they look: both reward the people who show up consistently, train the fundamentals, expect to hit a wall at some point, and keep moving anyway.
Combined with over 21 years of hands-on franchising experience, Mirza's running background shapes a coaching style built on pacing and accountability rather than quick fixes or empty motivation.
Marathons, ultras and 21 years of franchising have taught Mirza the same lesson: growth is pacing, discipline, and showing up on the hard days. Here's how that mindset shapes the way he coaches.
Good to know: Business coaching and consulting costs are fully tax-deductible — making professional support more affordable than you might think.
Book a free, no-obligation 30-minute discovery call and see if Franchly is the right fit for your business.
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